Are you tired of feeling like a pushover because you're always too polite? Or do you swing to the other extreme, becoming blunt or rude when trying to be assertive?
In this video, communication expert Bruce Lambert, PhD, explains exactly how politeness and power are connected, and why excessive politeness can actually make you seem weaker and less confident. He shares simple, clear techniques to help you politely but powerfully assert yourself, set boundaries, and communicate clearly without ever being rude.
If you're ready to finally find the perfect balance between assertiveness and politeness, this video is for you.
In this video you’ll learn:
The hidden reason indirectness makes you less powerful
How politeness can unintentionally signal submission
Clear examples of direct, assertive—but polite—phrases you can use immediately
Watch now and start communicating with the confidence and clarity you deserve!
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📚 About Bruce Lambert:
Bruce is a communication scientist with over 30 years of research and teaching experience, specializing in healthcare communication, politeness, and assertiveness. He’s taught thousands of professionals how to communicate effectively in challenging situations.
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