Norm is a three-man team of Zurich graphic designers founded 1999 by Dimitri Bruni and Manuel Krebs which expanded to include Ludovic Varone in 2005. Norm are well-known for their successful typeface designs (Normetica, Simple, Replica), for book design and visual identities (Swatch, Louvre Lens, F). Their work is distinguished by a straightforward, pragmatic approach which is guided by the tradition of Swiss graphic design.