[Recorded on March 22, 2011]
In this lecture, made available to the Computer History Museum by special arrangement of Carnegie Mellon University, Dr. Geschke speaks about his experiences in starting a Silicon Valley startup (Adobe, Inc.) and ponders the following questions: What does it mean to start a business? What lessons can we learn on the way? How do companies survive through tough times? Geschke uses his own life and career as an entrepreneur and CEO to show how building a set of principles to live by is critical to the long term success of all institutions. He concludes with some thoughts about, “what I worry about at night.”
Catalog number: 102795071
Lot number: X9150.2020