We hear this all the time: “Your job must be a dream—playing with flowers all day.” This chapter dives into the gap between public perception and the reality of flower farming. Behind each one of those beautiful photographs on social media are long hours of physical labor, careful crop planning, complex business decisions, and massive weather disasters. In this chapter, farmers discuss the gap between impression and daily reality, sharing what they wish people understood about the true nature of their work.
LEARN MORE ABOUT THE BEAUTIFUL PURSUIT HERE: https://www.floretflowers.com/the-beautiful-pursuit/
CREDITS:
Executive Producer: Erin Benzakein
Director and Producer: Rob Finch
Editor and Writer: Sarah Bourscheid
Associate Producer: Angela Strand
Support: Chris Benzakein, Laura Davis, Jill Jorgensen, Melissa Reese
FEATURED FARMERS & VIDEO CONTRIBUTORS:
Gretel Adams, Sunny Meadows Flower Farm, Columbus, Ohio, https://shop.sunnymeadowsflowerfarm.com/
Clary & Percy Ager, Ager Lane Flower Farm + Event Space, Big Bras d'Or, Cape Breton Island, Nova Scotia, https://www.agerlane.com/
Felicia Alvarez, Menagerie Farm & Flower, Live Oak, California, https://menagerieflower.com/
Jessie Babbitt, B.A.R.E Flower Farm, Neshanic Station, New Jersey, https://www.bareflowerfarm.com/
Dani Boss, Summer Skye Gardens, Splendora, Texas, https://summerskyegardens.com/
Tiffany Brown Anderson, Earth & Seeds, Reno, Nevada, https://earthandseedsfarm.com/
Serina Colbeck, Kelowna, British Columbia, Canada, https://www.youcanteatthegrass.com/
Mimo Davis, Urban Buds, St. Louis, Missouri, https://www.citygrownflowers.com/
Kjesten Essue, Barn Swallow Gardens, Taylorsville, California, https://www.barnswallowgardens.com/
Brooke Giard, June Farm, Burlington, Vermont, https://www.junefarmvt.com/
Sarah Gray, Bloom & Gray, Burstwick, Hull, United Kingdom, https://www.bloomandgray.co.uk/
Jennifer Gulizia, The Flowering Farmhouse, Hood River, Oregon, https://thefloweringfarmhouse.com
Jessica Hall, Stephanie Duncan & Chris Auville, Harmony Harvest Farm, Weyers Cave, Virginia, https://www.hhfshop.com/
Melanie Harrington, Dahlia May Flower Farm, Trenton, Ontario, Canada, https://www.dahliamayflowerfarm.com/
Kara Jamison, Blooming Joy Flower Company, Christiana, Tennessee, https://bloomingjoyflowerco.com
Ashlee & Jen Johnson-Geisse, Brown Girl Farms, Hayward, California, https://browngirlfarms.com/
Steve Kaufer, Sunflower Steve Seed Co., Ellsworth, Wisconsin, https://sunflowersteveseedco.com/
Jane Lindsey, Snapdragon Life, Loch Lomond, Scotland, United Kingdom, https://www.snapdragonlife.com/
Marryn Mathis, The Farmhouse Flower Farm, Stanwood, Washington, https://thefarmhouseflowerfarm.com/
Marlène Mazières, Les Batisses, Saint Pardoux la Rivière, France, https://www.les-batisses.com/
Andrea McDowell, Dahlia Beach, Abingdon, Oxfordshire, United Kingdom, https://www.dahliabeach.co.uk/
Georgie Newbery, Common Farm Flowers, Charlton Musgrove, Somerset, United Kingdom, https://www.commonfarmflowers.com
Jenn & Adam O'Neal, PepperHarrow Farm, Winterset, Iowa, https://www.pepperharrowfarm.com/
Gretchen O'Neil, Petals, Ink., Petals, Manor, Texas, https://www.petalsinkfloral.com
Mandy & Steve O’Shea, 3 Porch Farm, Comer, Georgia, https://3porchfarm.com/
Alla Olkhovska, Linden Grove Gardens, Kharkiv, Ukraine, https://lindengrovegardens.tilda.ws/
Laura Otto & Dace Pūce, Lazy Crazy Cows, Zvārde, Latvia
Nicole Pitt, Flower Hill Farm, Boonville, New York, https://www.flowerhillfarmny.com/
Milli Proust, Alma | Proust, West Sussex, United Kingdom, https://www.milliproust.com/
Shanti Rade, Whipstone Farm, Paulden, Arizona, https://whipstone.com/
Phaedra Rodriguez, Phaedra Gardeness, Yackandandah, Victoria, Australia, http://phaedragardeness.com.au/
Rebecca Sadlowski, Rooted Flowers, Agawam, Massachusetts, https://rootedflowers.com
Rachel Siegfried, Green and Gorgeous, Wallingford, Oxfordshire, United Kingdom, https://www.greenandgorgeousflowers.co.uk/
Roisin Taylor, Verde Flower Co., Newcastle-Upon-Tyne, United Kingdom, https://verdeflowerco.org
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