Consumers’ decision-making on adopting alternative energies is often cast as a mysterious “black box” of unknown factors. What can cutting-edge innovations in the behavioral sciences teach us about effectively promoting sustainable energy behaviors? How can social-scientific experiments and sophisticated surveys demystify energy choices and inform policy design and successful implementation?
Luis Mundaca, professor, The International Institute for Industrial Environmental Economics, Lund University (Sweden) and IPCC lead author on climate change mitigation, explores the behavioral economics of sustainable energy use and its policy implications.
Harvard Radcliffe Institute gratefully acknowledges the Melanie Mason and David W. Niemiec Fund for Science, which is supporting this event.
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