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Master Facebook Ads: Create Custom Dashboards & Optimize Your Campaigns
⭐MASTER FACEBOOK ADS NOW⭐
Transform your digital marketing skills with the Facebook Ads MBA Program at Disrupter School. Enroll now to master advanced strategies and techniques that drive real business growth.
╰ https://www.disrupterschool.com/MBA
👀 WATCH THIS NEXT:
The Ultimate Guide to Profitable Facebook Ads
╰ https://youtu.be/Iv4oXIDkxh8
The MOST SCALABLE Facebook Ad EVER!?
╰ https://youtu.be/7eMM4Vkp9zg
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╰ LinkedIn: https://www.linkedin.com/in/charleytichenoriv
Learn best practices for creative testing, and watch as Charley builds a custom dashboard from scratch, teaching live analysis techniques you can apply directly to your campaigns. Whether you’re a novice or have moderate experience, you’ll discover how to navigate the Meta Ads Manager/dashboard, utilize analysis and visualization tools, and understand key metrics essential for campaign performance. Stick around for an exclusive giveaway and elevate your Facebook ads expertise to a whole new level!
Chapters:
00:00:00 Master Facebook Ads: Scale & Optimize Like a Pro
00:00:20 Introduction to Custom Dashboard Creation
00:00:43 How to Build a Dashboard for Campaign Success
00:01:10 Learn the Roadmap from Beginner to Expert
00:01:31 Ads Manager Layout: Navigation & Key Tools Explained
00:02:20 Understanding the Navigation Panel in Ads Manager
00:03:12 Unlock Meta's Business Tools & Analytics Insights
00:03:34 Campaign, Ad Set, & Ad Level: Layer Overview
00:04:10 How to Switch Between Campaign Layers Easily
00:05:17 Customize Metrics for Better Performance Analysis
00:05:50 Essential Columns for Campaign Performance Metrics
00:07:24 Filtering, Sorting, & Analyzing Campaign Metrics
00:08:00 Using Filters to Optimize Campaign Analysis
00:08:21 Visualization Panels: Placement & Delivery Insights
00:08:40 How to Analyze Delivery Metrics in Visualization Panels
00:08:58 Campaign Layers Simplified for Better Results
00:09:35 Ad Set: Budget, Targeting & Optimization Controls
00:10:10 How to Set Audience Targeting for Better Results
00:10:49 UTM Parameters: Tracking Campaign Performance Accurately
00:12:20 Run A/B Tests & Automate Ad Management
00:13:00 How to Automate Rules for Smarter Campaigns
00:14:27 Cost Per Result (CPR): Maximize Your Conversions
00:15:19 Use ROAS Metrics for Smarter Campaign Scaling
00:15:50 ROAS: Why Context Matters for Campaign Decisions
00:16:04 Reach vs. Impressions: Know the Key Differences
00:16:45 How Frequency Impacts Audience Experience
00:17:30 Frequency Metrics: Optimize Your Campaign Efficiency
00:18:23 How to Track Daily Frequency Metrics Effectively
00:19:12 Cost Per Click (CPC): It’s Not Always What It Seems
00:19:45 Click-Through Rate (CTR): Misleading Metrics Explained
00:20:55 CPM Metrics: Evaluate Ad Quality & Cost Effectiveness
00:21:52 Engagement Metrics: Understanding Rates, Scores, & Results
00:22:30 How to Measure Post Reactions & Engagement
00:23:00 Relevant Score vs. Engagement Metrics: What Matters More?
00:24:56 Full Funnel Metrics: From Landing Pages to Purchases
00:25:20 Add-to-Cart & Checkout Behavior: Key Insights
00:26:10 Landing Page Views vs. Content Views: Differences Explained
00:27:22 Campaign Presets: Quick Performance Snapshots
00:28:30 How to Use Performance Presets to Save Time
00:30:22 Video Ads: Average Watch Time & Retention Metrics
00:30:55 Video Ads with Sound On vs. Sound Off: Impact Analysis
00:31:28 How to Track ROAS & Purchase Conversion Value
00:33:15 Build Custom Metrics for AOV & Profitability
00:34:20 Examples of High-Impact Custom Metrics for Campaigns
00:37:00 Setting Up Dashboards for Personalized Campaign Goals
00:38:53 Breaking Down Demographic & Geographic Insights
00:39:30 How to Analyze Platform-Level Performance Metrics
00:40:10 Placement vs. Platform Performance: Key Comparisons
00:42:50 Region-Level Metrics for eCommerce Success
00:43:48 Product-Level Metrics: Which Ads Drive Sales?
00:45:49 Catalog Metrics: Analyzing Product SKU Performance
00:47:20 Catalog Ads: Boosting Performance with Dynamic Ads
00:50:04 Reporting Tools: Exporting & Automating Analytics
00:51:27 Scheduling Reports for Efficient Team Collaboration
00:55:27 4PI Analysis: Optimize Funnels & Maximize Results
01:03:22 Advanced CPM Strategies for Scaling Campaigns
01:06:13 Cheat Sheet for Daily Frequency Metrics
01:08:08 Real-World 4PI Analysis: Case Studies for Winning Campaigns
01:20:15 Simplify Ad Accounts for Consistent Scaling Success
01:32:12 How AOV Data Can Improve Profitability
01:42:43 ASC Campaigns: Managing Fatigue & Maximizing Efficiency
01:46:35 Exclusive Giveaway: Resources & Free Trials to Elevate Results