Tim's informative discussion is essential for the serious photographer. Whether you've been shooting for a decade, or you've just purchased your first DSLR, there are many ways to improve the color balance in your images, and in your camera before you capture. Among them, gray card, white card, digital exposure target, and a calibrated color checker.
Tim defines these, and demonstrates his use of the X-Rite Colorchecker that he uses every day. If you're shooting on "auto color", try a gray card. If you want to go big, try the Colorchecker.
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