What if I told you that one of the most iconic fashion brands of the 20th century wasn’t just about sweaters and colors—but murder, scandal, and exploitation? At its peak, Benetton wasn’t just a name; it was a global phenomenon, a force that shaped culture and controversy alike. But beneath the vibrant hues and bold ad campaigns lay a story of greed, dark alliances, and catastrophic failures.
This isn’t just a story of fashion—it’s a story of how an empire that dared to challenge the world with its ideals fell victim to its own contradictions. So how does a brand that dressed royalty, broke taboos, and changed advertising forever crumble into irrelevance and disgrace?
What REALLY Happened To Benetton?
#fashion #benetton #fashionhistory #luxury #documentary
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