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Alternative Title: Free 22 Hour Copywriting Megacourse | Beginner to Paid Guide
Alternative Title: If You Want to Become a Successful Copywriter in 2025, This Is What You Should Do [FULL MEGACOURSE]
Alternative Title: How to Win at Copywriting
0:00 Welcome to the Copy That! Megacourse
2:13 What is copywriting?
3:23 Who are we and why should you listen to us?
4:10 Why copywriting is the best job in the world
7:50 What's the catch?
9:10 What to expect from this course
10:01 Part 2: The Goldmine of the Mind | An Intro to Sales Psychology
11:37 Where the money in copywriting really is (the 3 levels of persuasion)
14:10 How do people make buying decisions?
16:58 The Two Main Tasks Required of Copywriters
18:00 What "write for your audience" means
21:07 Introducing the 4 Main Entryways into the Goldmine of the Mind: Desires, Notions, Identifications, and Characteristics
24:20 Understanding and Appealing to Desires (The Power of Promises)
30:56 Using Gimmicks to Channel Desire
33:06 The Emotional Reasons People Buy Things
35:43 One of the biggest mistakes new copywriters make: People don't want to buy products
41:00 The Stages of Awareness
1:03:15 The Stages of Sophistication
1:07:34 Notions - shifting beliefs to sell, persuade, and engage
1:11:48 Identifications, Characteristics, and appealing to tribal instincts
1:14:54 The Power of a Good Idea
1:21:03 Part 3: Copywriting Research 101 | The Step by Step Process of Research and Finding Info Needed to Write Good Copy
1:23:25 The Goal of Copywriting Research
1:24:22 RIOA: One Reader, One Idea, One Offer/Objective, One Action
1:33:26 How do you know when you're done with research?
1:35:24 Product Research
1:37:40 Features, Benefits, Advantages, and Deeper Benefits
2:51:36 Unique Selling Propositions (USPs)
2:54:21 Competitor Research
2:57:00 Market Research - Determining Your One Reader
3:05:00 An Example of the Full "IVOC" (Indirect Voice of Customer) Research Process
4:10:50 Why don't we just use AI for all this?
4:12:17 Using Your Research to Generate Your One Idea
4:18:13 Determining your One Offer and One Action
4:21:11 Part 4: How to Write Copy | The Step by Step Process for Writing Any Piece of Copy from Start to Finish
4:23:20 The structure every piece of direct response copy: Hook, body, close
4:26:04 How to adapt your IVOC research into persuasive messaging
4:30:55 How to hook a reader
4:32:30 How to write your body copy
4:34:53 Using OCPB (Objection Claim Proof Benefit) Method for Overcoming Objections
4:44:55 The 2 Key Components of a Close
4:46:10 The Principles of Writing Copy: Exactly how to turn a blank page into persuasive copy that sells
6:39:38 How to Edit and Revise Your Copy (The 3 Levels of Editing)
6:57:52 Watch Alex write a sales page, start to finish
9:46:30 Watch Sean write and send 4 types of email, start to finish
13:08:15 Practice makes perfect, so stick at it
13:09:06 Part 5: Finding Work As a Copywriter and Launching Your Career
13:10:21 What our careers have looked like
13:12:28 How to Practice Copywriting and Prepare Portfolio Samples
15:20:05 What's the best copywriting niche?
15:22:29 Three Types of Beginner Copywriting Career: Freelance, In House, and Agency Work
16:04:25 An Intro to Cold Outreach: Emails and DMs
17:08:55 An Intro to Job Boards: Upwork and Fiverr
17:44:38 An Intro to Partnering with Small Local Businesses: The "No Man's Niche" Method
18:00:15 An Intro to Applying for In-House Jobs: Working as an Employee
18:54:58 An Intro to Networking: Getting Work Through Your Connections
20:38:52 Closing Clients on Sales Calls
21:39:00 How much should you charge? (Some advice on pricing your services)
21:41:05 Is copywriting really the best way to get rich quick? (3 ways copywriters can make lots of money)
21:48:10 Congratulations, and some parting advice from each of us
21:51:25 blooper reel
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Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Production, VFX, and Editing by Noah Sokolsky