In this video, I break down what owned media is, why B2B brands are betting big on it and how you can use it to break through without breaking the bank.
CHAPTERS:
00:00 - What is Owned Media
00:34 - Why B2B Marketers Are Investing in Owned Media
01:13 - B2B Content Marketing Challenges
03:34 - IDEA Framework for B2B Content Marketing
05:16 - B2B Owned Media and Content Marketing Examples
Want to dive deeper into b2b content marketing and owned media?
Read our deep-dive: https://www.grippimedia.com/post/why-b2b-content-marketing-is-moving-towards-owned-media
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Grippi Media is the go-to digital marketing consultancy for b2b healthcare companies. From strategy to execution, we help your business and brand grow further, faster.
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