#girlhood #overconsumption #consumerism
Brands and influencers are using girlhood as an aesthetic to get you to buy more. More Sephora hauls, More Amazon hauls, More Temu hauls, all coated in pink pastel plastic packaging. In this video I dissect the phenomenon of femmewashing, pinkwashing and how the female identity has been marketed as a way to consume. With the emergence of "girl math", "girl dinner," "just a girl" and the panoply of "girl" trends that never seem to cease, I'm posing the questions "who can afford this?," "why does every girl look the same on social media?" and "how does gendered marketing make women spend more?"
Sources:
Andi Zeisler – We Were Feminists Once: From Riot Grrrl to CoverGirl (2016),
https://www.gendereconomy.org/andi-zeisler-on-marketplace-feminism/
Was your feminist t-shirt made by factory workers in exploitative conditions?
https://www.vice.com/en/article/was-your-feminist-t-shirt-made-by-factory-workers-in-exploitative-conditions/
Harvard Political Review on fast-fashion “girl power” exploitation
https://harvardpolitics.com/feminism-and-fast-fashion/
Pink Tax and gendered marketing
https://blogs.lse.ac.uk/humanrights/2022/04/29/pink-tax-the-gender-bias-in-product-recommendations-and-corporate-social-responsibility/
The Pink Tax Costs A Pretty Penny
https://www.thefamuanonline.com/2022/10/20/the-pink-tax-costs-women-a-pretty-penny/
Advertising history blog on 1950s infantilization of women in ads
https://picturingamerica142762412.wordpress.com/2018/04/18/advertising-and-gender-roles-1957-1977/
Vintage Ads Targeted at Women
https://rarehistoricalphotos.com/offensive-sexist-vintage-ads/
Bangladesh Factory Workers Feeling Poorer Than Ever
https://www.npr.org/sections/goats-and-soda/2024/10/23/g-s1-28960/why-the-garment-workers-of-bangladesh-are-feeling-poorer-than-ever
Boohoo Labor Exploitation
https://www.dailymail.co.uk/news/article-12675867/Boohoo-100m-lawsuit-modern-slavery-Leicester-workshops-staff-poor-conditions.html
Zara Labor Exploitation
https://cleanclothes.org/issues/migrants-in-depth/stories/slave-like-conditions-at-zara-supplier
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https://www.patreon.com/AshleyAViola
*Disclaimer: Information presented in this video is my opinion and mine alone unless attributed to a journalistic source.
Business inquiries: ashleyviolamedia@gmail.com
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