Trifari is one of the most celebrated names in American costume jewelry, known for its timeless elegance and impeccable craftsmanship. Founded in 1910 by Gustavo Trifari, an Italian immigrant, the brand rose to prominence by creating high-quality, affordable alternatives to fine jewelry.Trifari gained widespread recognition during the 1930s when designer Alfred Philippe, formerly of Cartier, joined the company. Philippe’s background in fine jewelry brought a new level of sophistication to Trifari pieces, incorporating intricate designs, innovative settings, and the use of rhinestones, faux pearls, and plated metals.
The brand became a Hollywood favorite, with stars like Marilyn Monroe and Joan Crawford wearing Trifari pieces on and off-screen. During World War II, Trifari adapted by producing jewelry made from non-essential metals, creating unique designs that remain highly collectible today.Trifari’s signature Crown Trifari logo, introduced in the 1940s, is a hallmark of quality and artistry. The company continued to thrive through the mid-20th century, creating iconic collections that reflected the changing trends in fashion, from bold Art Deco designs to playful mid-century styles.
Today, vintage Trifari jewelry is highly sought after by collectors and fashion enthusiasts, preserving the legacy of a brand that defined American costume jewelry for decades.
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