The sound of a can being opened triggers something in our brain. And over the years the aluminum can has gone from just a simple vessel to a symbol of progressive business business practice and a brands commitment to the planet. But the truth about these cans is a little more complicated than that.
Why The Glass Bottle FAILED: https://youtu.be/-n15VAcpuAI
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For further reading, check out the sources for this video here:
https://docs.google.com/document/d/1ph9jCJJEVBzQUHhnA9MEGXI9zHdH9_muJoBbOQ6Unqo/pub
Script: Hanna Petersen
Editor: Reid Valaitis
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]