Alex Hormozi is an Iranian-American entrepreneur, investor, philanthropist and founder of Acquisition.com. He is the author of books such as ‘$100M Leads: How to Get Strangers To Want To Buy Your Stuff’ and $100M Offers: How To Make Offers So Good People Feel Stupid Saying No’.
00:00 Intro
02:19 What Would You Say to the Millions of Entrepreneurs That Follow You?
03:23 What Entrepreneurs Really Need
12:09 Is There a Framework for Knowing When to Quit?
16:10 Fear vs. Logic: How to Think Rationally
19:13 Your Decisions Are Driven by Self-Awareness
23:41 What to Do When You Quit Your Job: The 4 P's
24:47 Pain as a Driver
27:35 Mercenaries and Missionaries in Business
32:36 Just One P Will Make You Succeed!
35:53 What's the Cheat Code to Win at the Game of Attention?
39:39 The Winning Strategy for 2025
49:13 How Important Are People in the Business Journey?
56:52 First-Time Founders Need to Know This About Recruiting
59:14 A-Players Hire A-Players
01:01:46 The Ability to Have Hard Conversations Sooner
01:09:36 Be Kind, Not Nice, as a Manager
01:15:47 How to Not F*ck Up in the Hiring Process
01:23:46 How Do You Know They're Not BSing You in the Interview?
01:24:49 How to Hire Great People If You Don't Have the Money
01:28:03 The Pros and Cons of Experienced vs. Less Experienced Employees
01:30:05 The 4 R's
01:32:24 Ads
01:33:15 How to Be Prepared for the Rollercoaster of Building a Business
01:55:42 What Successful Companies Do
01:58:05 How to Double Your Business Growth
02:10:52 How to Help a Founder Who's About to Quit—They Can't Take It Anymore
02:16:47 The Old Innovators' Dilemma and How to Adapt
02:23:55 Ads
02:25:53 Your Rate of Experimentation Has to Be Higher Than Your Competitors!
02:29:10 Do Mentors Matter in Our Journey?
02:37:25 Parrots vs. Practitioners: The Best Way to Learn
02:42:23 The Founder Mode
02:46:51 Founders and the Competitors Around Them
02:49:14 Work-Life Balance
02:56:35 The Mantra That Helped Me
03:03:43 How to Drive Meaning from Your Life
03:09:51 What Is the Meaning of Life?
Follow Alex:
Instagram - https://g2ul0.app.link/EBxnhGYpNQb
Twitter - https://g2ul0.app.link/wucQ8x0pNQb
You can purchase Alex’s book, ‘$100M Leads: How to Get Strangers To Want To Buy Your Stuff’, here: https://amzn.to/413cH2K
My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook
Get your hands on the Diary Of A CEO Conversation Cards here: https://appurl.io/iUUJeYn25v
Get access to exclusive Diary of a CEO content: https://www.youtube.com/channel/UCGq-a57w-aPwyi3pW7XLiHw/join
Sponsors:
Adobe - https://www.adobe.com/uk/express/spotlight/stevenbartlett?sdid=5NHJ82ZD&mv=social
ZOE - http://joinzoe.com with code STEVEN10 for 10% off
Shopify - https://shopify.com/bartlett