Matchbox is a popular British toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc. The brand was given its name because the original die-cast Matchbox toys were sold in boxes similar to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, and action figures.
During the 1980s, Matchbox began to switch to the more conventional plastic and cardboard "blister packs" that were used by other die-cast toy brands such as Hot Wheels. The box style packaging was re-introduced for the collectors' market in recent years, particularly with the release of the "35th Anniversary of Superfast" series in 2004.
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