The NEW Instagram Algorithm - How To get MORE Reel VIEWS!

In today’s episode, Brock Johnson dives into the latest Instagram algorithm updates and shares actionable strategies to get more views on your Instagram Reels. He will cover how the new algorithm is prioritizing Reels and how you can take advantage of the changes to increase your reach and engagement.

Brock will explore the three key metrics that Instagram is focusing on—shares, watch time, and likes—and how to optimize your content for maximum impact. He’ll also discuss the importance of creating share-worthy content, improving watch time, and focusing on Reels that attract new followers. If you're looking to grow your audience and boost your Instagram views, this episode provides the insights and steps you need to succeed.

💥 FREE Checklist to Maximize views and engagement!
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🎯 Watch Next!
3 NEW Instagram Algorithms | What You NEED To Know To Get Views
https://youtu.be/4OneOijwWQo?si=OzrwORQunqdspHb4

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🔗 Let’s Connect!
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TikTok:
➜ https://www.tiktok.com/@brock11johnson/video/7115837515713547566

00:00 - Yes, the Instagram Algorithm Has Changed
00:18 - How 2025’s Algorithm Shift Affects Everyone
00:37 - Who This Episode Is For (And Why It Matters)
01:00 - Interview with Adam Mosseri Coming Soon
01:11 - Two Big Algorithm Updates: Carousels and Reels
01:29 - Carousel Reach Is Up in 2025
01:46 - Add Music to Carousels to Boost Reach
02:49 - Why You Want Carousels on the Reels Tab
03:07 - How to Choose the Right Music for Carousels
04:00 - Pro Tips to Extend Music Length in Carousels
04:37 - Turn Your Reels into Carousels Easily
05:53 - The Second Major Change: Reels Algorithm Shift
06:05 - Non-Follower Reach Is Increasing
06:57 - Instagram Is Becoming More Like TikTok
07:58 - What This Means for Small vs. Large Accounts
09:41 - Why Engagement Might Be Dropping
10:05 - You're Not Shadowbanned—Here’s What’s Actually Happening
10:24 - 3 Key Metrics the Algorithm Prioritizes Now
10:55 - #3: Likes Still Matter
11:19 - #2: Watch Time Now Replaces Watch Rate
13:10 - Longer Reels Are Getting More Engagement
14:11 - #1: Shares Trump Everything
15:03 - How to Actually Get More Shares
16:10 - Action Plan: What to Do Next
17:00 - Use the “View Rate Past First 3 Seconds” Stat
18:45 - Use Hook Swap Strategy to Improve Reels
19:27 - Use the Two-Second Rule to Keep Attention
21:17 - Tell Stories—They’re 22x More Memorable
22:11 - Simplify Content for Non-Followers
24:01 - Make Relatable Content for Connection
24:33 - Add CTAs for Follows (And When to Edit Posts)
26:02 - Reintroduce Yourself in Captions
27:02 - Create Content That Drives Follows
27:58 - The Surprise: Educational Content Converts Better
29:01 - Real ROI: Memes vs. Educational Reels
30:16 - Final Thoughts and Free Engagement Checklist