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By now you might have seen the popular pink cookie brand Crumbl Cookies appear all over your social media. They’ve had a rise in popularity after influencers started reviewing their unique rotating menu that changes every week. A match made in heaven for creators who rely on trying new foods for their content! Crumbl also has a firm grasp on the younger market with trendy collaborations with the Willy Wonka franchise, Kylie Jenner, and Olivia Rodrigo. Today we’ll look at how Crumbl has become a symbol of overconsumption on tiktok, the evolution of mukbangs, and some interesting cases of facetuned cookies. The Overconsumption Problem with Crumbl Cookies #edvasian