Smashbox Cosmetics was one of the brands we all knew and loved from YouTube in the 2010s, however, its clear that in the grander scheme of their history that their successes were actually very short lived. From a disastrous launch in both America and The UK (though for very different reasons), to not producing a cash cow or hero product for a long time, to a very misguided redirection, the brand is struggling. They haven't been profitable for at least three years and frankly, unless something changes, this may be the end of the brand.
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