In this episode, explore the enigmatic charm of The Row, the luxury fashion brand founded by Mary-Kate and Ashley Olsen and often associated with quiet luxury. Delve into the philosophy behind their store designs, focusing on their new Paris store. Discover how the Olsen sisters maintain exclusivity and their love for mid-20th-century French designers like Jean Prouvé, Jean Lurca, and Robert Mallet-Stevens. Learn about the brand's commitment to understated minimalism and why its store interiors often resemble art galleries rather than traditional retail spaces. This episode is a deep dive into the artful simplicity and timeless elegance that define The Row.
00:00 Introduction to Iconic French Brands' Investment
00:46 The Philosophy Behind The Row's Store Designs
02:41 The Olsen Sisters' Journey from Fame to Fashion
05:50 Exploring The Row's Global Store Locations
10:31 The Influence of French Designers on The Row
15:54 The Paris Store: A Blend of History and Modernity
19:47 Conclusion: The Enigmatic Charm of The Row
This episode is not sponsored. Any collaboration with commercial partners will always be clearly disclosed in the video and description.