The Sad Case of Itzy
Busting on the scene, Itzy, consisting of Lia, Yeji, Ryujin, Chaeryeong, and Yuna were dubbed the ‘monster rookies’ in 2019 and for good reason. Everyone thought they would go on to become global superstars, until that one big mistake that would kill all the hype.
What really went wrong with Itzy? Was their music really bad, or is JYP entertainment hiding a deeper, darker secret from us? In this video, we’re gonna go over the sad case of Itzy, and explore how even the biggest groups can go from superstars to nothing in just a moment.
Back in 2019, the world of Kpop had 3 big companies. JYP, YG, and SM Entertainment. JYP was already spewing success, thanks to TWICE, a group that debuted 4 years prior.
But now, fans wanted something different. Quick & catchy beats were the only thing that the younger generation wanted.