The Shocking Rise of Pulse Candy: From 0 to 100 Crores? | Business Case study

👉Adobe Acrobat Online Services: https://www.adobe.com/in/acrobat/online.html?cgen=HCS3XBK4&mv=other Adobe Acrobat Reader (Download for free): https://get.adobe.com/reader/?cgen=H822XG95&mv=other Start Adobe Acrobat Pro 7-day free trial: https://www.adobe.com/in/acrobat/free-trial-download.html?cgen=H4B1XL16&mv=other Adobe Channel : https://www.youtube.com/@UCG5xQF2-5MWMDw1Th-taH3w VIDEO INTRODUCTION: Hi, This tiny candy has taken India by storm and it is called the Pulse candy!! While most people look at pulse as just another candy, it is actually a revolutionary product that shook the entire candy industry !! and it was so revolutionary, that they hit 100 crores in revenue in just 8 months, 300 crores in 2 years of its launch,and now in fy24 they just sold candies worth 1000 crores!! And again, while most people think it is easy for a candy to survive, you have to understand that Pulse was up against Industry giants like Mango Bite and Alpenliebe, brands that dominated India’s candy market for decades. And 90% of all new brands in the candy market fail in the first year itself!! So the question is, Why did the makers of Pulse choose to enter such a cutthroat market where 90% of brands fail? How on earth did Pulse mangobite and apelible to become a legend in the Indian candy space? And most importantly, what are the lessons that we need to learn from the rise of pulse candy? Our Best Indian Business Case Studies: 1. Dhirubhai https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla 2. Milky mist https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne 3. Old Monk https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4 4. Waaree https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt 5. Blinkit https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW ✅Study Materials: https://economictimes.indiatimes.com/industry/cons-products/food/ds-groups-pulse-candy-hits-rs-100-crore-in-8-months-equals-coke-zeros-record/articleshow/51890893.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst https://www.livemint.com/Companies/PqOACgao1xQlVTmRmTEYzN/Word-of-mouth-sends-demand-soaring-for-Pulse-candy.html https://www.livemint.com/Industry/47ZTXs4ttNsfuyYdOIpkmK/DS-Group-takes-Pulse-candy-to-international-markets.htmlhttps://www.hindustantimes.com/education/admissions/best-product-management-courses-give-your-career-prospect-a-boost-pick-from-market-leaders-like-isb-iim-kellogg-101721803584776.html https://www.india.com/business/pulse-candy-records-rs-300-crore-sale-in-indian-market-over-past-2-years-beats-oreo-and-mars-bars-1905786/ https://www.business-standard.com/article/companies/ds-group-eyes-rs-100-crore-from-pulse-candy-115112500467_1.html https://www.livemint.com/Companies/PqOACgao1xQlVTmRmTEYzN/Word-of-mouth-sends-demand-soaring-for-Pulse-candy.html https://scroll.in/article/807614/pulse-of-the-people-a-brand-of-indian-candy-becomes-an-unlikely-social-media-icon Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics #business #casestudy #pulse #Adobe #adobeacrobat #jpgtopdf #phototopdf #editpdf #pdfediting #pdftoword #convertpdftoword #imagetopdf #pdftools #pdfonlinetools #productivityhacks #digitalsignature #esign #signaturemaker #pdfeditor #compresspdf Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.