The world's #1 storyteller, Matthew Dicks reveals why most stories fail and his proven BABC framework that hooks any audience. Learn to use 'elephants,' 'backpacks,' and strategic vulnerability to create stories people remember for years—even when presenting data or leading meetings. Discover why personal stories are your most powerful business tool.
00:00:00 Introduction
00:01:08 What makes a good story
00:04:37 Stories vs anecdotes
00:06:09 A Story: The Spoon of Power
00:15:22 The art of story architecture
00:19:08 Create compelling stories
00:34:10 Common mistakes & how to fix them
00:52:41 Strategic Listening
01:01:12 Can you lie in stories?
01:02:50 'And' stories vs. 'but / therefore' stories
01:07:45 Finding engaging stories in everyday life
01:17:45 Structuring a story
01:21:40 Storytelling for an Unforgettable Brand
01:29:00 Learn confidence
01:36:20 Writing vs telling a story
01:49:33 Teach kids to love writing
01:52:55 Define success
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The encyclopedia of big ideas from the big disciplines https://fs.blog/tgmm/
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ABOUT THE KNOWLEDGE PROJECT
Like the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Andrew Huberman, Daniel Kahneman, Jim Collins, Esther Perel, Patrick Collison, and more.