Many online communities perform marketing functions essentially free of charge. Some communities have realized this. Others haven't.
00:00:00 - Intro and Definition
00:04:52 - How I Get Sucked In
00:09:30 - Causes for Concern
00:12:11 - Bits of Resistance
00:14:20 - Loose Advice
00:16:27 - End Part
That one research paper I mention:
https://www.researchgate.net/publication/354386532_Labour_Exploitation_on_Social_Media_The_Relationship_Between_Free_Labour_and_Digital_Labour