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We all know Vimeo as that one video-sharing platform that sometimes pops up when we look for a video on Google, but did you know that Vimeo actually predates YouTube. In fact, Vimeo was founded a couple of months before YouTube in late 2004, and it was actually owned by the parent company of CollegeHumor. They were also often the first to introduce higher-quality streaming features like HD and 4k. Yet Vimeo never enjoyed the same exponential growth as YouTube. Over the years, things have actually gotten pretty bad for Vimeo as they’ve had to pivot from one strategy to the next. Initially, they were going after independent filmmakers who didn’t want their videos to be bogged down by ads. But when this didn’t play out super well, they switched to focusing on B2B video hosting and streaming solutions. They eventually IPO’d for $10 billion, but it’s been downhill since then. This video explains the story of Vimeo and the tragic fate of the OG YouTube.
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Timestamps:
0:00 - State Of Vimeo
2:13 - Accidental Creation
5:21 - Pivot After Pivot
8:40 - The Great Collapse
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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