How did a brand that once ruled American casual fashion spiral into irrelevance and lose its way? GAP, the iconic retailer that was once synonymous with jeans, khakis, and effortlessly cool basics, has seen its influence crumble over the last two decades. In the 1990s, GAP was at the top of its game, outfitting everyone from office workers to celebrities in its simple, timeless designs. But today, it struggles to stay relevant in a market dominated by fast fashion giants and niche brands.
Once a leader in defining everyday fashion, how did GAP fall so far behind? Is there any hope left for a revival, or has the brand been permanently overshadowed by quicker, trend-savvy competitors, destined to fade into retail obscurity?
#fashion #gap #fashionhistory #gapfashion #documentary
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