What is going on at Jaguar? The struggling British luxury automaker is about to completely blow up its brand and product strategy. Jim Hall joins Craig Cole to analyze the extremely colorful (and polarizing) photos and videos Jaguar released. The new logos and images certainly suggest Jaguar is moving away from rival automakers, distancing itself from the competition by doing what pundits are claiming is "woke" posturing. The company promises to "Copy Nothing" as Sir William Lyons, founder of Jaguar, once said, but will it abandon all of the brand's historical precedents like the E-Type, Mark X, and S-Type or embrace these classic vehicles and their DNA?
Cornerstones of this new strategy include unexpected originality, “fearless creativity” and strong desire to imitate no one else in the business. In practical terms, what this actually means remains to be seen, but automotive analyst and all-around car expert Hall shares his copious – and insightful – thoughts on Jaguar’s new strategy in this inaugural episode of his eponymous show, “Jim Hall Knows it All.” What is Jag’s new plan? Where are they going? Will this new tactic work?
📖Chapters:
00:00 – Cold Open
00:46 – Let’s get Started!
01:08 – Jaguar Reinvented
03:31 – New Logos and More
07:22 – “Colorful” Teasers
10:10 – A New Car is Coming
13:00 – Brand Resets Take Time
16:36 – But Wait, There’s More!
17:13 – A Crossover to the Rescue?
20:42 – The Rest of the Lineup
21:20 – EXCLUSIVITY
26:09 – Jim’s Esoteric Pick
29:36 – Closing Remarks
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