E640: Lars Lofgren breaks down the Helpful Content Update penalization on his website, why this happened, and what this says about the state of Google.
We also talk about SaaS marketing, information product marketing, product evangelizing, and YouTube’s dominance.
Lars is a legendary marketer - one of Neil Patel’s early employees, a well known killer in affiliate SEO, a popular blogger, and advisor to Dropbox, Evernote, and more.
Lars’s blog: https://larslofgren.com/
Lars on LinkedIn (tell him you came from this podcast and he’ll accept your connection): https://www.linkedin.com/in/larslofgren/
Lars on 𝕏: https://x.com/larslofgren
🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Guest Background
01:44 Google's Monopoly and YouTube's Dominance
03:39 Challenges with Google's Algorithm
08:45 Google's Approach to Independent Creators
12:05 Critique of Google's Internal Operations
22:49 SEO Strategies and Content Creation
23:54 HRAdvice and Challenges
34:53 SaaS Marketing Strategies
37:01 Diversifying Marketing Channels
37:50 Google Ads and Landing Pages
38:53 Founder Evangelist Strategy
39:58 LinkedIn Playbook
41:15 Parasite SEO Explained
43:52 Reddit Marketing Challenges
53:17 Info Product Marketing
57:08 Reality of Info Products
01:05:33 Fur Seal Encounter in Antarctica
01:08:59 Importance of Copywriting
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#googlehelpfulcontentupdate #saasmarketing #searchengineoptimization