Welcome to the Decoding Brands podcast. I am Anurag, and I've been running a channel called Business with Bansal for the last two years. In this channel, I talk about everything related to brands, marketing and advertisements.
I started this podcast to dive deeper into the world of brand building in India — particularly for young, ambitious entrepreneurs who want an honest look at what it takes to create a brand that stands out.
In this very first episode, I had the pleasure of speaking with Gurudev Prasad, the founder of BusyBeeBrands, about what it really takes to build a brand in India. Gurudev, with over two decades of experience, shared powerful insights — starting with busting common myths about brand building and explaining why thinking like a brand matters even more than just building one.
We even did a hands-on exercise where we imagined building a shoe brand from scratch. From market research and defining the target audience to creating a memorable post-purchase experience, Gurudev walked us through each step of the journey.
Towards the end of our conversation, we discussed how young entrepreneurs can transform traditional family businesses into modern, relatable brands. Gurudev also highlighted why industries often labelled as "boring" could hold the greatest branding potential. He recommended valuable resources to help aspiring brand builders sharpen their skills.
Gurudev wrapped up by sharing fascinating case studies of Indian brands like Indigo, Lenskart, and Maruti, offering insights into how they've stayed market leaders through consistent brand thinking and a deep understanding of their consumers.
Whether you're just starting out or looking to take your brand to the next level, this episode is packed with practical takeaways and inspiration.
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Timestamps and Chapters:
00:00 - Introduction
01:36 - Guest Introduction: Gurudev Prasad
03:08 - The Role of Consultants in Brand Building
04:48 - India's Startup Wave & Dhanda vs Brand
08:18 - Building a Shoe Brand: A Practical Exercise
15:50 - How to Research Market & find Consumer Insights
19:30 - Advantages of reaching out ft. Aamir Khan story
21:45 - Leveraging Social Media for Brand Storytelling
23:35 - Establish trust as an entrepreneur
28:33 - Selling Your Product: Strategies and Tips
31:04 - Market Segmentation and Consumer Behavior
33:06 - Post-Purchase Journey and Brand Thoughtfulness
37:31 - Common Myths About Brand Building
51:48 - Building a Brand in Family Businesses
54:38 - Learning Resources for Aspiring Brand Builders
01:00:00 - Career Opportunities
01:04:56 - Conclusion
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Socials:
Instagram: https://www.instagram.com/businesswithbansal
LinkedIn: https://www.linkedin.com/in/anurag28bansal
Twitter: https://twitter.com/anurag28bansal
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#branding #decoding_brands #marketing #entrepreneurship