We often blame the barriers to cycling on obvious targets: politicians, partisan arguments, or mayors who lack courage. But if you dig deeper, these barriers all stem from something more fundamental - something that mirrors how we once thought about smoking. And this phenomenon has been given a name: Motonormativity.
0:00 How we once thought about smoking
0:53 How perceptions have changed
1:30 Change in cities
2:16 Motonormativity
4:48 How deeply car brain is ingrained
7:18 How we're all wrapped up in this
Here's the study on Motonormativity: https://osf.io/preprints/psyarxiv/egnmj
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Priority Bikes: I happily rode Priority for years before they signed on as a sponsor this year.
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I’ve ridden the Priority Continuum Onyx through many Canadian winters: https://bit.ly/3tzXTee.
Two Wheel Gear: My favourite bike bags and panniers, and the best convertible backpack-pannier that I’ve ever used (which you see in this video): https://twowheelgear.com/?utm_source=youtube&utm_medium=shifter&utm_campaign=tombabin
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I don’t really do proper product reviews, but here are some products that I’ve tried on this channel that I like. (Of course, you don’t need anything fancy to ride a bike, other than a bike, but these are Amazon affiliate links, and I get paid a small commission if you buy them 😉)
• If you ride a bike in the city, you need a good lock. Litelok is a good option: us.litelok.com/SHIFTER
• If you wear a helmet and like to be well-lit, consider the Lumos: ridelumos.com/shifter
• Hindsight sunglasses have mirrors so you can see behind you while you ride. Plus, they look good: https://collabs.shop/f9hvof
• Love these RedShift Acrlight Smart LED Pedals: https://redshiftsports.com/collections/arclight-pedals?aff=40
• Crane Bicycle Bell (the ding is sublime): https://amzn.to/48gsHQ2
• Bicycle Cargo Net (why did it take so long for me to buy one of these?): https://amzn.to/31s1Ovu
• Vaude Cover II Rain Poncho (for higher-end, try Cleverhood or People’s Poncho): https://amzn.to/3jLkift
• Peak Design phone case (the one I use, paired with the Peak Design phone mount): https://amzn.to/48giWS6
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