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VIDEO INTRODUCTION:
Hi everybody,
If you are want to learn how to build a sustainable business in a hyper competitive market this episode is for you. If you are someone who wants to learn to to spot a gap in a crowded market this episode is for you!! Because the story that I am about to tell you today, is story of a brand that has beaten Giants like Nike and adidias in their own game in India!! While its competitors have star studded celebrities endorsement, this brand doesn't have any celebrity endoring them, doesn't have any tv ads running and yet it does more revenue in India than both Nike and Adidas combined!! This brand that I am talking about is none other than Decathlon!!! and you will be stunned to know that While Adidas earned a revenue of 1551 cr, Nike stood at 814cr, and Reebok stood at 417 cr, Decathlon alone earned a revenue of Rs. 2936 crore!
The question is, without a big fat marketing budget, without a celebrity endorsement, how on earth did decathlon crack the Indian market?
What are their business strategies that are accelerating rating their revenue at such a fast pace?
and what are the business lessons that we need to learn from the iconic rise of Decathlon in the Indian sports market?
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✅ Sources:
https://m.economictimes.com/prime/consumer/the-decathlon-effect-how-a-french-retailer-is-moving-india-beyond-cricket-/immersivestories/101670887.cms
https://www.researchgate.net/publication/227380767_The_dual_management_of_innovation_by_the_Decathlon_Group_A_distinctive_strategic_system_on_the_sports_goods_market
https://sist.sathyabama.ac.in/sist_naac/documents/1.3.4/1922-b.com-b.com-batchno-13.pdf
https://www.newswise.com/articles/consumers-willing-to-pay-more-for-products-they-touch?sc=rsln
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#decathlon # Nike #adidas #reebok
#thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.