This Why Emirates, KLM & Qantas Just Made a HUGE Announcement!
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#fligavia #boeing #airbus #emirates #aviation
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This Why Emirates, KLM & Qantas Just Made a HUGE Announcement!
What happens in business when long-standing loyal partners suddenly turn their backs and align with your fiercest competitor? Boeing must not feel comfortable as it watches once close customers - titans like Emirates, Qantas, and KLM leave itself and forge new alliances with Airbus. So, what exactly went wrong? Why has this dramatic change occurred? Let’s dive deeper!
Emirates
Let's start with Emirates, one of the world's largest airlines. It is renowned for its passion for Boeing aircraft, especially the Boeing Triple 7, which has become the backbone of its fleet. However, Emirates, known for its reliance on the Boeing Triple 7 for long-haul routes, is gradually shifting towards Airbus.
This Why Emirates, KLM & Qantas Just Made a HUGE Announcement!
So, how is this transformation unfolding?
In 2007, Emirates signed a contract to order 70 Airbus A350 aircraft, including 50 A350 900 and 20 A350 1000, with a total value of 16 billion dollars. At the time, Airbus expected its new A350 series to be a direct competitor to the Boeing Triple 7, which was a cornerstone of long-haul fleets for many airlines, including Emirates. However, despite its commitment to Airbus, Emirates continued to expand its Boeing fleet and maintained its confidence in the US manufacturer's aircraft, thanks to its higher passenger capacity, longer range, and greater operational flexibility for long-haul routes.
This Why Emirates, KLM & Qantas Just Made a HUGE Announcement!
In addition, the preference for Boeing became even more apparent in 2013, when, at the Dubai Airshow, this airline unveiled a massive order of 150 Boeing Triple 7X aircraft valued at up to 76 billion dollars. This included 115 Dash 9, a model with a larger capacity than the Airbus A350 1000, and 35 Dash 8, which have a longer range than the Airbus A350 900. This decision reflected the airline's long term strategy, focusing on aircraft with larger capacities to optimize efficiency on long and medium-haul routes.