A film by Martin Grahovski & Petar Tuhchiev
Oftentimes we forget about the beauty of our city. We become entirely fixated on how late a bus line might be one day, whether that pothole we saw last month has been fixed, or angry that our expectations at a large event weren’t met. In the end, the city we want to live in is the one we construct. It’s one molded by hope, love, and, sometimes, the smell of lilac trees in early spring. This is our love letter to Sofia – a city that neither of us grew up in, but one that, like a letter from a forgotten love, we’ve read over and over again and reminded ourselves of how, for that one moment in time, we saw everything brighter, happier, and, in a way, endless.
This is the start of a conversation.
We hope you’ll fall in love as well, whether that be for 12 minutes or a lifetime.
The film "To Sofia, With Love" aims to increase the curiosity of future tourists to the city and is supported by Mastercard as part of the brand's initiative to digitize the stories of Sofia and its people that have not been told around the world. It is a personal and documentary story of iconic and distinctive urban symbols of Sofia and a culmination of the #soWelcometoSofia project on the #soSofia platform, which explores 30 of the most characteristic symbols from antiquity, modernity and nature of Sofia and presents them to arriving tourists in a rough installation at Terminal 2 of Sofia Airport. The project was implemented with the support of the cultural heritage socialization program of the Sofia Municipality, Sofia Airport and Mastercard.
Learn more about the project at soSofia.com/welcometosofia