Times are changing for the big daddies of watch making. Make no mistake, Audemars Piguet and Patek Philippe are still the top brands. But something is changing underneath. The top watchmakers are becoming risk-takers and entrepreneurs and launching their namesake brands. They have all the skill, the openness to collaborate, capability to bring onboard a good team and build a formidable brand.
This video is all about who will become the next number one Watch brand, dethroning Patek Philippe:
Chapters:
00:00 - Introduction
00:50 - Lack of Innovation, Patek Philippe's Achilles heel
01:56 - Criteria for Challenger brands
02:57 - Challenger brands
03:15 - Lange and Söhne
04:24 - Vacheron Constantin
05: 42 - De Bethune
06:07 - F. P. Journe
06:57 - Comparison
07:17 - Redefining the 'Holy Trinity"