In this interview, Paweł Huryn (The Product Compass) and Aakash Gupta (Product Growth) talk to Marty Cagan, a legendary product leader, founder of SVPG, and the author of INSPIRED and EMPOWERED.
In this conversation, Marty Cagan:
- Discusses the need for a new perspective on product management and introduces the concept of the Product Operating Model.
- Explains the critical concepts of the Product Model and addresses common frictions in product teams.
- Provides insights on how individuals can drive transformation within their organizations.
Marty's new book, TRANSFORMED, will be released on March 12, 2024. Pre-order your copy now on Amazon: https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336
Timeline:
00:00 Introduction
03:14 The Need for Transformation
10:29 The Product Operating Model
11:28 Key Dimensions and Elements of the Product Model
16:13 The New Product Competencies
23:40 Overcoming Frictions in Product Teams
29:36 Driving Transformation as an Individual Contributor
33:51 Becoming a Real Product Manager
35:14 Raising Skills and Winning Hearts and Minds
36:14 Responsibilities of a Product Leader
37:12 The Role of Product Coaches
38:35 Taking Initiative as an Individual
39:04 Identifying Sphere of Influence
40:00 Winning Over the Rest of the Company
41:26 Key to Successful Transformation
42:51 Case Study: Trainline Transformation
49:48 Hiring a Product Coach
50:42 Principles of Product Coaching
54:29 Interpreting Product Operating Model Principles
57:37 Simple, fun questions
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Where to find Marty Cagan?
SVPG: https://www.svpg.com/
Email: cagan@svpg.com
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Where to find Aakash Gupta?
https://www.news.aakashg.com/
https://www.youtube.com/@growproduct
https://www.linkedin.com/in/aagupta/
https://twitter.com/aakashg0
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Where to find Paweł Huryn?
https://www.productcompass.pm/
https://www.youtube.com/@pawelhuryn
https://www.linkedin.com/in/pawel-huryn/
https://twitter.com/PawelHuryn
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Marty's new book, TRANSFORMED: Moving to the Product Operating Model, will be released on March 12, 2024. Pre-order your copy now on Amazon: https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336