💟 LOVE this session with Rory Sutherland, Vice Chairman at Ogilvy UK on the intricacies of consumer trust. 💟 https://adoreboard.com/trust-builders-with-rory-sutherland-ogilvy/
"Short-term greed undoubtedly undermines trust."— Rory Sutherland
We delve into Rory's innovative ideas, actionable strategies, and real-world outcomes in the science of branding and trust.
Discover how Rory's transformative strategies have reshaped customer experiences, and learn how you can apply his principles to elevate how your brand is perceived. 📈
"Trust is hugely undervalued by businesses because it generally doesn't manifest itself as a cost but as lost opportunities."— Rory Sutherland
Plus, as a special offer for Trust Builders listeners, gain access to a 10% discount on the acclaimed MAD//Masters by Rory Sutherland program - an exclusive opportunity to learn more about branding and trust.
"When you interact with a trusted brand, I mean, neuroscience tends to show that when people buy trusted, familiar, are famous brands, they register less mental activity than when they buy something unfamiliar. And trust is, in a way, all the things you don't have to worry about. I'll tell you a very interesting story about that...." — Rory Sutherland 🍻
Trust Builders Podcast:
https://adoreboard.com/trust-builders-with-rory-sutherland-ogilvy/
Want the Big list of 2025 Patient, Employee and Customer Experience conferences and events? Here it is: https://adoreboard.com/top-xm-experience-management-conferences/