In Uganda, the term "slay queen" is commonly used to describe a young woman who is fashionable, glamorous, and highly active on social media, often showcasing a luxurious or trendy lifestyle. The term can have both positive and negative connotations depending on the context.
Positive Perception:
A stylish, confident, and independent woman who enjoys fashion and beauty.
Someone who embraces social media influence and modern trends.
A go-getter who works hard to maintain a high standard of living.
Negative Perception:
A woman who prioritises appearances over substance, often perceived as living beyond her means.
Someone who allegedly depends on wealthy men ("sponsors" or "blessers") for financial support.
A person who exaggerates their lifestyle on social media to create an illusion of affluence.
In Uganda, the term is widely used in pop culture, music, and social media, sometimes humorously and other times critically. It is often associated with Instagram influencers, socialites, and women who frequent high-end events. However, not all fashionable or glamorous women identify as "slay queens"—some see it as a stereotype.
Bettinah Tianah, born Betty Nassali on November 10, 1993, is a prominent Ugandan television personality, actress, model, and fashionista. She gained recognition for hosting popular television programs such as "Youth Voice," "Be My Date," and "The Style Project." Additionally, she played the lead role of Rhona in the fourth and final season of the Ugandan television series "The Hostel."