UPDATE 🎉 Grab my 80+ page UGC Blueprint and use code YOUTUBE15 for 15% off at checkout: https://bit.ly/UGC-blueprint
REMINDER: Save your receipts for tax season, as these purchases are considered a business expense!
What I look for in UGC portfolios as a Creative Director for a DTC brand who hires creators AND as a part-time UGC creator who clears anywhere from $8,000 per month upwards to $12,000+ per month.
Time markers for video.
00:00 - Intro
00:48 - ROAS explained
01:44 - What to include in your portfolio
02:13 - About me section (USPs)
03:37 - Social proof
04:47 - Case studies
06:58 - UGC examples
09:26 - DR formula
10:57 - Starting rates
11:51 - Services to include
12:24 - "Why UGC" - consider not featuring
13:30 - Including a CTA
13:43 - Outro
13:53 - GIVEAWAY TIME!
►► ABOUT ME: Hey! I'm Kelly, the founder of UGC Social. I make Youtube videos to help UGC Creators scale their business while working less and making more - just as I have! I share what I've learned as a self-taught professional marketer & UGC creator of nearly 10 years.
I doubled my UGC business YOY, going from $55k part-time in 2021 to making over $100,000, working only 10-15 hours a week in 2022. I even took off the entire month of January and half of December - yet still hit the 6-figure marker. Throughout my career, I've been a direct response video editor, creative strategist, and Creative Director for top DTC brands and agencies, where I have worked with well over 500 brands.
I started on TikTok in June 2022 and quickly became one of the most trusted UGC coaching sources - with a growing community of 33,000 and counting. Be sure to subscribe and follow to stay up to date on relevant best practices and nuances on both the brand and creator sides!
► TIKTOK: https://bit.ly/UGC-Social