BuckTown

BuckTown is setting the standard for how bull riding is celebrated and consumed. By combining elite athletes, production, and storytelling that resonates, we’re not just promoting the sport—we’re building a platform that inspires the next generation of riders, captivates fans who believe in the future of rodeo. A Hub for the Grit, Glory, and Growth of Bull Riding
BuckTown at the XV Ranch, where champions are made, and bulls are truly tested!