This is the last in the audience theory series.
It takes a brief look at uses and gratifications theory with a few small examples. This is meant as a beginning guide for media studies students studying GCSE, A Levels or Btecs.
ref: - Blumler and Katz. The Uses of Mass Communication: Current Perspectives on Gratification Research
Hypodermic needle theory http://youtu.be/a-toj0weAEM
Two Step Flow http://youtu.be/hFpBLeOHfxs
Cultication theory http://youtu.be/7hKaIeAi7OI
Reception theory http://youtu.be/gJd1rkDoURA
Uses and gratifications:-
-Information and education
-entertainment
-identity
-social interaction and intergration
-escapism
special thanks to:
Kevin MacLeod (incompetech.com) for "Funkorama" the funky music track
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
I will upload all the links and other references tomorrow. :)