Ritika Sharma, Sr Lead Engineer at Kipi.ai, demonstrates how to get started with Marketing Mix Modeling (MMM) via a free Snowflake Native App.
For more info, read the blog "Unlocking The Power of Marketing Mix Modeling With Snowpark":
https://www.kipi.ai/insights/unlocking-the-power-of-marketing-mix-modeling-with-snowpark/
To access the Quickstart Guide, click here: https://quickstarts.snowflake.com/guide/a_guide_to_kipi_marketing_mix_modelling_analytics_app/
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