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Ever wonder why some logos just work while others fall flat? In this discussion, Chris Do breaks down what really makes a logo effective - and it's not just about looking pretty. Using Under Armour as a case study, he reveals why even billion-dollar companies can get it wrong, and why AI isn't the answer to great logo design.
What You'll Learn:
🎯 Why aesthetics alone don't make a great logo
💡 The difference between trends and timeless design
🔍 How to evaluate a logo beyond just its looks
⚡ The real reason companies pay thousands for logos
🤖 Why AI can't replace professional logo design
Whether you're a designer, business owner, or just curious about branding, this discussion offers valuable insights into what makes logos truly work - and why getting it right matters more than you think.
#logodesign #logodesigner #brandidentity #designprinciples #creativestrategy #graphicdesign
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RichCardona @RodrigoTasca
logo design, logo designer, good vs bad design, brand identity, design principles, graphic design, graphics designer, professional design, design critique, Under Armour logo, logo trends, design aesthetics, brand development, AI design limitations, design process, brand strategy, logo evaluation, visual identity, design fundamentals, corporate branding, design research, brand recognition, design application, logo mockups, brand equity, design feedback, logo evolution, brand guidelines