Elisa Marshall and Benjamin Sormonte invested all of their life savings, plus more money from family and friends, to open a cafe called Maman in New York in 2014. Last year, Maman's 34 locations brought in nearly $50 million. "It was one of the biggest financial risks we could ever take," says Marshall.
Produced by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Reporter: Tom Huddleston, Jr.
Editor: Amy Marino
Animator: Elham Ataeiazar
Additional Camera: Lauren Shamo
Additional Images: Maman, Getty Images
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We Spent $250K To Open A NYC Bakery—Now It Brings In $50 Million A Year