This is what everyone is getting WRONG about e.l.f. acquiring rhode…
E.l.f. Video: https://youtu.be/AjEyGd7VDmg?si=qFCknDTqejl10oli
Rhode video: https://youtu.be/ievMFXN27_I?si=oqEFoMHgUI0IdbGp
TIME STAMPS:
0:00 intro
0:57 elf origin story
1:55 rhode origin story
3:10 misinformation 1
3:40 misinformation 2
4:49 misinformation 3
6:04 misinformation 4
6:40 is Hailey still involved?
6:57 will e.l.f. come into Sephora?
7:44 what will happen to Rhode products?
10:31 why did e.l.f. buy Rhode?
12:07 how is e.l.f. doing today?
SOURCES:
https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/05-28-2025-210536607
https://www.businessoffashion.com/articles/beauty/elf-acquires-hailey-biebers-rhode-for-1-billion/
https://www.sec.gov/ix?doc=/Archives/edgar/data/0001600033/000160003325000013/elf-20250528.htm
VIDEOS SHOWN:
https://youtu.be/_M7Pc2PwHdM?si=mb_8jvBf6hLwY_tB
https://youtu.be/S8YRBgzw07g?si=Djo6f9mA4ugBsOra
https://youtu.be/xrwOy5XFQiw?si=HXyYdHjC5q2PNlh9
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