What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation.
Listen to the whole talk on our podcast
https://thefutur.com/podcast/073-deep-dive-branding-sales-creativity
Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc
Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
"Your brand isn’t what you say it is. It’s what they say it is."
http://www.martyneumeier.com/
Books by Marty Neumeier
The Brand Gap - https://amzn.to/2Q26Kh4
Zag - https://amzn.to/2M2dwly
The Designful Company - https://amzn.to/2r24ttz
Metaskills - https://amzn.to/2Z8GJAR
The 46 Rules Of Genius - https://amzn.to/34vpHO8
The Brand Flip - https://amzn.to/35AJf4Y
===
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop
🎙 The Futur Podcast:
https://thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
Shorts Playlist:
https://www.youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne