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🌟Did you see my recent videos?
Perfume Declutter (August 2024) https://youtu.be/sdpyjJkeWQs
Perfume Q&A Tag https://youtu.be/juc6UHz6IZU
Fragrance Flashback: Where Are They Now? https://youtu.be/lR2nGWoLCAA
My First Fragrance Tray August 2024 https://youtu.be/WUicOLYQ7SQ?si=Th-MKOwElVbDrJQw
Top 10 Reason To Try a Fragrance Tray https://youtu.be/6VMUww9nOU4?si=I3WTWEEHYD3zBU5s
Fragrance 101 https://youtu.be/wFz5QS0A3eE?si=iqeurzUEitNQnitp
My New Perfumes 2024 https://youtu.be/lsPr-kAZ_no
Perfumes I've Finished 2024 https://youtu.be/rcemWUwVUvs
Zodiac Perfumes for your Star Sign https://youtu.be/xAGBLpNGfMo
Biggest Perfume Releases Each Year https://youtu.be/tbW7UZfZlBU
The ULTIMATE Top 10 Perfumes - 30 Lists https://youtu.be/KzUGPJVJlSo?si=e9YDvDvJOPKRzeDa
13 Reasons You Can't Trust Fragrance Influencers https://youtu.be/JNfsJEYz_ho
Trying Fragrances From Subscribers https://youtu.be/8eBGJEj27co
Top 10 Clean Work Fragrances 2024 https://youtu.be/OtjE41WM-10
Reviewing & Ranking Maison Margiela Replica Fragrances https://youtu.be/fQ_Bukh4SEM
Why I Only Own One https://youtu.be/lOtrd_p-gTg
Confessions of a Perfume Collector https://youtu.be/S2GEEy3sMMU
My 2024 Perfume Collection Goals https://youtu.be/dlie7hX2GDo
Most Worn Perfumes 2023 https://youtu.be/ugM0A2RDABg
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Aug-Dec 2023 https://youtu.be/zKPlgDQVVrQ?si=EyGuYGbT8HWfVLAz
Jan-Aug 2023 https://youtu.be/mk-ZdQSmS0g
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😲50 Fragrances - One Sentence https://youtu.be/l6fRYpP852Y
✨Perfume Declutter Jan 2024 https://youtu.be/yn7L0L1ZO1o
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✨ Why Do Fragrances Smell Different On Everyone? https://youtu.be/ScGexP0nx6I
✨Who Makes Your Fragrances? https://youtu.be/nkVIasSOHrw
🤯 My Entire Perfume Collection 2023
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K-Z https://youtu.be/QaeZ-kKOmmg
❓Clone Fragrances: Can you Patent a Scent? https://youtu.be/hj-dULOUonU
🦌 What Is Musk and Why Do We Love It? https://youtu.be/P_TKSQlkiio
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👻 What Were We Wearing? Fragrances Trends Over 30 years https://youtu.be/j9yjAdtEfPA
😲 What is the Fragrance Wheel? https://youtu.be/ucB_nrPg4_o
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🏆 Top 10 Best Selling Perfumes in 10 Different Countries https://youtu.be/IbC0vKUBmj8
❤️ Favourites from Each House https://youtu.be/U2eMX_sQDxc
✨ The Rise and Fall of (Thierry) Mugler Perfumes https://youtu.be/WEcdVhn1Obs
🌟 About this video
Maceration! It's such a big topic! I really have asked a lot of questions about why fragrance maceration is such big news on YouTube and why it's so intimately associated with the affordable Middle Eastern fragrance market (Lattafa, Afnan, Swiss Arabian, Armaf, Paris Corner, Orientica etc). Is it something that is real and is required or is it superfluous and an urban myth? Can ageing your fragrances for just a few weeks or months really change a mediocre fragrance into a great fragrance? And how?
In this video, I discuss the three ways that maceration can be defined and discuss the new meaning of maceration formed through social media. I also try to dig into the science and seek perfume industry insights from perfumers and fragrance brands to try to illuminate what maceration truly means. I also highlight potential unconscious bias in how maceration is discussed on YouTube and I show you how to macerate your fragrances in the true social media way!
So what do you think about macerating fragrances?
🌟Timestamps:
0:00 Intro: What does maceration mean? What is maceration?
2:15 Maceration as a way of making perfume oils
4:11 How perfumers and fragrance companies would define maceration
12:35 How social media defines maceration. How to macerate your fragrances.
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