What is Salesforce? Salesforce is the #1 AI CRM, helping companies connect with customers in a whole new way since 1999. Our product portfolio, Einstein 1, brings #1 CRM apps together with trusted AI and data on one integrated platform so companies can grow relationships, productivity, and their bottom line.
In our new era of artificial intelligence, Salesforce is democratizing AI for companies of every size and industry. Our pioneering formula of CRM + AI + Data + Trust helps everyone get their data together and embrace AI safely and securely across every team and employee so they can unlock the promise of AI to transform their business.
Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality and sustainability, Salesforce is more than a business — we’re a platform for change.
Learn more: https://sforce.co/4coTSdJ
Chapters
00:00 What is Salesforce?
00:28 What is CRM?
00:52 What is Einstein 1?
01:50 What is a Customer 360?
02:07 Benefits of AI CRM
02:27 How to build an AI Enterprise
02:41 How to use Data Cloud to power your AI CRM
04:02 How to use metadata to enhance your AI CRM
04:24 How metadata helps AI
04:42 How data and metadata improve AI CRM
05:01 The dangers of public AI models
05:18 Salesforce's Trusted AI, "Einstein"
05:46 What is the Einstein Trust Layer?
06:20 How Einstein can support your business
07:41 What is the Einstein 1 Platform?
08:08 Benefits of Einstein 1 Platform
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