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In this video I'm taking a look at what I think the future will be for Apple's video editing app Final Cut Pro. Devoted users of the app have been disappointed in recent years with the lack of substantive, comprehensive updates that address feature requests and issues they've been talking about for years. With the last major update coming with version 10.4, video editors are wondering if this app has been left for dead or if it's being kept intentionally simple so that as many users as possible can use it.
LINKS:
Pro Video Editor's Open Letter: https://bit.ly/3lvnEVm
Apple's Response: https://bit.ly/3NnN6YH
CHAPTERS:
0:00 - Intro
0:58 - Welcome & Love/Hate With FCP
1:50 - The Future of Final Cut Pro?
3:08 - What Can We Really Expect?
3:52 - Open Letter To Tim Cook
4:49 - Apple’s Secrecy With Final Cut Pro
5:37 - The Next FCP Update…
7:04 - Making Editors Switch To FCP
7:40 - Who Is Final Cut Pro For?
9:12 - Who Is Final Cut Pro Really For?
10:58 - Selling Hardware
12:47 - So Where Does This Leave Us?
15:39 - Closing Thoughts
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