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https://courses.copythatshow.com/ccc-2-0?video=NRpWt33gQsc
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https://courses.copythatshow.com/ct-ugms?video=NRpWt33gQsc
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Spelling mistakes and grammar errors are just the tip of the iceberg when it comes to separating good and bad copy, so we decided to sit down and explain 4 of the biggest misconceptions we see about what makes copy "good" or "bad."
We also share tip specific to each of our copywriting niches PLUS a few things new and beginner copywriters should always keep in mind when writing copy.
0:00 Intro skit
2:20 The Real Introduction
3:07 Misconception #1: Salesy Language Is Always Bad
3:51 Misconception #2: Good Copy Is Only About Generating Profits
4:48 Misconception #3: You Can Objectively Measure "Good" Copy
5:29 Misconception #4: Copywriting Rules Should Never Be Broken
6:48 Brand Copywriting Tip: Use Cultural Moments to Your Advantage (Tactfully)
10:09 Editorial Content Writing Tip: Personal Stories Create Credibility
17:15 Ecommerce / Email Copywriting Tip: Make It Easy to Click
25:38 Long-Form Direct-Response Tip: Show the Benefit to the Reader
32:08 4 Tips to Improve Your Copywriting
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Want a complete guide to writing copy, research, sales psychology, and landing jobs or clients? Check out our free Copywriting Megacourse ➡️ https://youtu.be/tC6bom34his
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Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Production, VFX, and Editing by Noah Sokolsky