What to actually write in your artist newsletters

My second most requested topic (after "How do I grow an email list?") is "What do I actually write in my newsletters?" So here we go. All of my best newsletter writing tips for visual artists. Because I love you. 🖤 My other marketing videos: - Walking you through my CALM, social media-free, marketing strategy: https://youtu.be/OhYshgxWC-I?si=4MLnhzAcXV7lQ-G2 - How to market yourself as an artist (WITHOUT Instagram): https://youtu.be/osv_Tmm3o80?si=AE_dvaRV61_6VqLF - Email marketing for artists! How to start and build an email list (MailChimp tutorial): https://youtu.be/1YvRavOQT1k?si=BtMEHXL96z7c-NkJ - 6 MYTHS about email marketing for artists: https://youtu.be/2QzqBdj_lps?si=C54UcsnI7M49ZJiP Artist newsletter inspo: - Aimée Rolin Hoover: https://www.aimeehoover.com/news-press - Lina Gordievsky: https://www.linagordievsky.com/ - Emily Jeffords: https://emilyjeffordsstudio.myflodesk.com/aswq4q5ksx - Djamila Knopf: https://www.djamilaknopf.com/ - My current newsletter: https://louisestigell.com/pages/subscribe - My old newsletter archive on Substack (70+ posts): https://louisestigell.substack.com/archive TIME STAMPS 00:00 - Intro 01:36 - How to get over the initial awkwardness of writing to a very small list 05:43 - My BEST tip for writing relaxed, authentic and effective newsletters 06:35 - How to not worry about unsubscribes 08:20 - What to put in your artist newsletters (as a fine artist) 12:41 - How to talk about your art when you're not happy with your art 13:59 - The case for vulnerability in artist newsletters 15:26 - More ideas for what to include in your newsletters 17:40 - The "I only have other artists on my email list" dilemma (a rant) 20:47 - What to write about if your audience is mostly other artists 22:26 - How to SELL in your newsletters (without being pushy) 25:26 - Advice for freelance artists 27:10 - Advice for digital designers and illustrators 28:54 - Important disclaimer + conclusion LEARN WITH ME Promote and grow your creative business - without social media, and without burnout: https://www.louisestigell.com/calm-marketing-guide Pencil Sketching for Beginner Artists - A simple, stress-free roadmap to radically improve your sketching skills. In weeks, not years: https://www.louisestigell.com/pencil-sketching-for-beginner-artists Portrait Drawing for Beginners - Learn how to draw any face you want, quickly, accurately, and in your own style: https://www.louisestigell.com/portrait-drawing-for-beginners Watercolor For Absolute Beginners - Learn the basics of watercolor in a playful, relaxing, and non-intimidating way: https://www.louisestigell.com/watercolor-for-the-absolute-beginner Watercolor Birds - Learn all of my tips and tricks for painting birds in watercolor: https://www.louisestigell.com/watercolor-birds SHOP MY ART Fine art prints: https://louisestigell.com/collections/fine-art-prints Originals: https://louisestigell.com/collections/original-art MUSIC All music is from Epidemic Sound.