What’s Better: Broad OR Interest Based Targeting for Meta Ads?
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In this video, I break down exactly when to use broad targeting versus interest targeting for your Meta ads. With over $320M spent on ads, I share proven strategies to maximize your ROAS, including real campaign data, targeting techniques, and common misconceptions. Whether you’re scaling a brand from scratch or optimizing a mature ad account, this guide will help you make both broad and interest targeting work for your business. Plus, learn how to apply these strategies during product launches and promotional periods like Black Friday.
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0:00 - Intro: $320M in Meta Ads Experience
0:09 - Broad vs. Interest Targeting Overview
0:19 - Why Interest Targeting is Misunderstood
0:37 - Setting Up Broad Audiences
1:22 - Creating Interest Audiences
3:27 - Misconceptions About Broad and Interest Targeting
5:53 - Broad Targeting Best Practices
7:42 - Interest Audiences: Ideal Scenarios
9:05 - Hybrid Strategy for Broad and Interest Targeting
12:32 - When to Use Interest Audiences
13:19 - Combining Broad, Interest, and Lookalikes
13:41 - Maximizing Ad Performance with Targeting
13:49 - Scaling Beyond Targeting: Coaching Program Details